An ALL-NEW brand image and website for emiko o reware! At long last, a brand new website (hard to believe the previous site was designed way back in 2000 in Flash!), making it ever-easier to shop my line of reware products, explore the breadth of my artwork collections and learn more about what inspires me as a creative! Even though it took me over 6 years to get the nerve to really look at my branding and marketing, the magic was in hiring Creative Director and branding visionary, Brian Bergeron of b-havior that catapulted my business to the next level!
In the redesign of the brand, as with the most striking art, it's about cutting away the excess and honing in to the essential. Simplify, less is more. As a jeweler, I'm trained to zone in to the details of things, and more and more I'm realizing the power of seeing in overview, allowing for space around things to breathe and have impact (the later emphasized by my yoga teacher training).
Collaborating with artists has always fired up my creative juices, going back to my moonlighting days as a theatrical costume designer. When I step back to view the final outcome, I'm always blown away by the power of what's been created, and this new website is no different. From start to end it only took 3 months to go live, including an inspired photoshoot (see images above of behind-the-scenes) with Brian plus friend and colleague Shana Astrachan of Fox and Doll.
All this and updated social media, so be sure to follow my latest updates on Facebook, Twitter, Instagram and Pinterest! I would love your feedback on the new site. Send me a note here, I would love to hear from you.